Interview santa
'‘Ho, ho, ho, what a beautiful sector!’'
We were working away when Santa Claus called us unexpectedly. “I need a screen,” he said. “I’m having trouble with too much Northern Light on my crops, and according to my sources, I should come to you to block that out.”
Yes, it turns out Santa has a greenhouse too. It makes sense, with so many elves to feed. “Greenhouses work everywhere,” Santa said. “Even at the North Pole. And you know what else works? Everyone involved in the horticulture sector. I mean, my elves work overtime if needed, but those growers, breeders, suppliers, greenhouse builders, and logistics people really know their stuff.”
“The product has to be good and get to the right place at the right time. Just like Santa, who delivers to people in the horticulture industry, but year-round!”
Becoming more sustainable
Naturally, we chatted about which screens work best at the North Pole, how his lighting setup is holding up, and whether we can expect anything fun under the Christmas tree. But Santa kept coming back to the horticulture sector.
“It’s getting more sustainable too, you know,” said the Northern benefactor. “That’s good news for me, because the North Pole is starting to break up pretty badly. It’s nice to see all these folks coming up with smart innovations to reduce energy and water use in the food & flower industry. More food with less impact on the ice sheet—absolutely golden. And I’m not just talking about one company, ho, ho, ho, the whole sector is working harder to ensure there’s still some polar ice left.”
Good people
“Heart in the right place, dedication to the job, and not bragging too much about it—that’s what I like about the horticulture sector,” Santa continued. “From growers to suppliers, it’s good people. They might not say it themselves, but the horticulture industry offers great solutions to some of the big challenges facing our planet.”
“Well, what do I know,” Santa concluded. “I’m just an old guy at the North Pole. Anyway, do you happen to have a blackout ridge screen lying around?”
Yes, we were just as surprised as you were to get Santa on the line, but we completely agree with his sentiments. The horticulture sector is truly wonderful. We’re proud to be a part of it, alongside all of you.
From all of us here at ALWECO (and Santa Claus):
Happy Holidays and a healthy and happy 2021!